Rumor has it that there is going to be a CrossFit commercial aired during the Super Bowl. Talk about publicity, right? It seems that CrossFit is going viral these days. Reebok. Bob Harper. The Super Bowl? With exposure as vast as one aired during the Super Bowl, it’s inevitable that opinions will be just as varied. So how do you feel about it?
I’m always fascinated to hear the variety of opinions that people have around anything that seems to be ‘up and coming.’ There will likely be the die hard CrossFitters, doing it for more years than the phase probably existed, that will argue that CrossFit is something that shouldn’t be commercialized. But why not? I’m simply playing devil’s advocate for an argument I’m not even sure people will make. But why not spread the word and drive consumer buy-in on something that you and I know is one of the most amazing, life-changing and incredible work-outs available? Sure, sure, there is the possibility that the bigger it gets, the bigger the chance of CrossFit boxes that don’t fit the model of what HQ had envisioned will crop up. But so will the number of amazingly talented trainers and coaches. And the number of boxes for people to join. And the number of people getting fit through CrossFit. And perhaps, just perhaps, it will have an impact on the raging epidemic of obesity in the United States. Nutrition and CrossFit go hand in hand, so it’s not totally far fetched. And I’m not insinuating that one commercial can change the world…but if it could, why not let CrossFit be the one to do it?